Part One – Wine Cellar Refrigeration
Many times hear this question, “Do I need to add a cooling unit or climate control system to my wine cellar?” In order to make a decision about this, there are several things you should think about. This is the first of three blog posts where we will attempt to answer this question.
1. What is the ambient temperature of the areas surrounding my wine cellar?
If your wine cellar is below ground level, in a basement, you are more likely to have a cooler environment than an above ground cellar would have. Knowing the year round temperature and humidity is important. If you are attempting to build a “passive” wine cellar (a wine cellar with no climate control), you need to make sure both the temperature and humidity are consistent and within the required limits year round.
The temperature in a wine cellar should stay between 55-60 degrees and the humidity should range from about 50-75%. Fluctuations in temperature and humidity are one of the biggest factors that can destroy your wine collection. If your environment does not lend itself to a passive cellar, you may want to consider climate control, technically described as a wine cellar refrigeration system.
Natural seasonal and in particular, day / night cycles generate surprising variations in temperature. These often vary more than most people realize. Wine Cellar Refrigeration may be vital to the long term stability of your wine collection.
Check out our new page for this project that tells the full story and detail behind our recent Custom Wine Cellar Closet Dallas Texas conversion. You can also enjoy a sneak peek of the project by watching the video below.
Wine Cellar Cooling Systems by US Cellar Systems
For Wine Stores, the benefits of improving your wine displays with professional commercial wine racks are primarily associated with improvements in bottom line revenues. Feedback from our commercial wine store clients indicates that this can be as much as an immediate 20% jump in sales.
We attribute this to three main factors:
Improved visibility of the wine
We all know that in a store good merchandising is everything; high visibility coupled with clear pricing and incentive based limited availability special offers, increase impulse purchasing
Higher density of inventory
Simply put, the more wines on display the more opportunities for purchase your customers have
High quality of Commercial Wine Racking
- Market – customer perception of store as a quality wine supplier. When wines are professionally racked and displayed in attractive and purpose built commercial wine racks clients tend to assume expertise of the wine store in their supply and wine selection. This can lead to more sales of quality higher priced more profitable wines
If you are a wine store owner and are looking for ways to improve your sales revenues, take action today. Invest in marketing your products in the most effective way possible; make your showroom generate more ROI dollars per square foot.
To get going, simply contact us here by requesting a free no obligation Commercial Wine Racks Design or call us at +1 (866) 646 7089 at and join our other happy commercial wine store owners enjoying improved daily margins.
See some examples below of our installed wine store commercial wine racks and displays.
We have many completed wine store projects that have contributed to our understanding of the retail commercial wine display marketplace in locations ranging from Dallas, Austin, and Houston in Texas to Memphis, Tennessee and in and around Chicago Illinois.